Alykhan Sunderji presents to China National Intellectual Property Administration on Brand Registry

Alykhan Sunderji

Seattle Business Lawyer

Firm News

On December 8, 2021, Alykhan Sunderji presented to the China National Intellectual Property Administration – the Chinese equivalent of the US Patent and Trademark Office.  Alykhan spoke to Amazon’s proactive, pro-customer, and pro-brand approach to IP infringement.

You can find a copy of the presentation here.

The presentation covered the following topics:

  • Impact of Infringement on customers and brands.  Specifically, that customers prefer to purchase authentic products and brands don’t want their products showcased in the same store as inauthentic products.  This provides a strong impetus for Amazon to act against bad actors.
  • Recent innovations to combat bad actors.
    • Brand Registry
      • A platform for brands to register their IP and submit complaints
    • Brand and Customer Feedback
      • Tools to gather feedback and feed into ML models
    • Machine Learning
      • The use of ML models leveraging various inputs to identify bad actors
    • Judicial Process
      • Using the judicial process to make an example of bad actors and create a disincentive for using the platform and publicly show Amazon’s commitment to battling inauthentic products.
Alykhan Sunderji

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